Information We Collect and How We Use It
When you visit MCS LA, we collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the blog, we collect information about the individual web pages or products that you view and what websites or search terms referred you to the blog. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies: – “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, visit http://www.allaboutcookies.org. – “Log files” track actions occurring on the blog and collect data including your IP address, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, clickstream data and number of clicks to analyze trends in order to improve user experience on our site. – “Web beacons” (also known as pixel tags) are electronic files used to record detailed information about how a page is viewed by users such as which links they clicked on while visiting a website page or email message sent from us. – “Analytics” track user behavior across different platforms for various purposes such as analyzing trends in user behavior or determining which parts of a website are most popular with users so that content can be tailored accordingly for improved user experience. Analytics services may also track whether users stay on a particular page for extended periods of time which helps us identify areas that may need improvement in order to make them easier for users to navigate through quickly and efficiently.
We use Device Information collected through technologies such as Cookies and Log Files for various purposes including website analytics (to improve user experience), online advertising campaigns (to better target advertisements towards interested customers) and security measures (to protect against malicious activity). This Device Information is not associated with any personal identifiable information but it does help us customize content based on users’ preferences so they get more relevant content faster without having to do repeated searches everytime they come back.